Does Print Still Have a Place In the Future of Advertising?

Posted by Direction Printing on Thursday, April 18, 2019

Does Print Still Have a Place In the Future of Advertising? 10 Experts Weigh In

Don’t throw a funeral for printing budgets. The future still needs print for effective advertising.

While many media companies think print materials are out of date (think: direct mailing ads, magazines, billboards, etc.), some of the top industry professionals from Forbes warn companies otherwise.

So why should your company budget include print costs? Here are the top 5 reasons:

1. Print materials are not lost in the digital space amongst dozens of other emails and ads. Instead, they allow you to make an impression in a one-on-one setting.
2. Print materials are perfect to target customers in a physical setting, like at an event or in a waiting room. Print materials become easily accessible and encourage consumers to take a look.
3. Companies can create an omni-channel presence by combining print materials with digital materials. Print materials can also be used as a tool to drive consumers to look at your digital presence, and vice versa.
4. Consumers and influencers when offline still need to be targeted and the way to do this without flooding their inbox or placing ads on tv etc is through print. Something tangible. A product that will get their attention for more than a split second, and at the right time. Something your target customer can mull over and that has real visual presence, not something that can be deleted fast without even a peruse.
5.  If your company is synonymous with luxury, your customers will notice and appreciate the textures/the vivid colour vs the often misleading RGB screen values/ the array of finishes and the unique customization that you can present physically to them. Appealing to their sense of importance.  Your marketing materials work for you to showcase your capabilities placing you out of the unrealistic and often overwhelming digital space or presence into their world and around them.

Check out this article for more insights on why companies need a print budget:

https://www.forbes.com/sites/forbescommunicationscouncil/2018/03/02/does-print-still-have-a-place-in-the-future-of-advertising-10-experts-weigh-in/#324f8e15fc61