The Top 5 Marketing Trends You’ll Use in 2019

Posted by Josh Gingrich on Wednesday, February 27, 2019

 

 

Reviewing your marketing strategy for 2019? Stay on top of marketing trends by using these leading strategies.

 

1) Use Old-School Marketing Ideas—Physical brochures, coupon value packs, and brick and mortar approaches to business aren’t gone. Just be sure to use these tools effectively by micro-targeting your customers.

 

2) E-Commerce Marketing—This is a marketing trend that’s not leaving anytime soon. As e-commerce gets more technology enhancements, you can create an even better experience for your users.

 

3) Video Marketing—It’s not just for big budget companies. It’s important to use video to create a story for your audience to see.

 

4) Use Automated Marketing—Accomplish goals in less time with automated tools and use your time more wisely to plan and execute more marketing strategies for the future.

 

5) Inbound Marketing—B2B companies, take note! Use inbound marketing to bring in prospects, engage them, and provide them with something valuable. Authenticity is key.

 

Read more about these trends and how to incorporate them into your marketing strategy with this article: https://www.business2community.com/marketing/5-surprising-marketing-trends-that-will-continue-to-blow-up-in-2019-02129656

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How To Successfully Choose Brand Colours

Posted by Josh Gingrich on Wednesday, January 16, 2019

 

How To Successfully Choose Brand Colours

 

Are you rebranding in 2019 or choosing brand colours for the first time? Here are 5 things you must consider:

 

1) What emotion will these colours evoke?

 

Every colour drives an emotional response from the viewer. Choose colours based on what you want your audience to feel when looking at your brand.

 

2) Do the colours and brand typography work together?

 

Choose colours and typography that complement each other and provide a similar emotional response.

 

3) How will the colours impact purchasing decisions?

 

Majority of purchasing decisions are based on initial judgments and colour. Make sure your colours bring buyers in quickly and don’t scare them away.

 

4) How does this colour relate to the target audience?

 

While there are similarities in the emotions colours evoke, you can get extremely specific to your target audience and what they are drawn to.

 

5) How do the colours connect to your overall goal?

The colours you choose for your brand should enhance your overall goals and speak to your company’s message.

 

Ready for more tips and colour tool resources? Check out this article: https://www.inkondapaper.com/hidden-in-plain-sight-how-to-choose-your-brands-colors/

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