How to score a “hole in one” with Colour


It’s officially now spring – as a print provider I have golf and colour on my mind.  You can play each hole employing several strokes to get the ball in the cup – or you can figure out how to play in the zone and drop the ball in one stroke. Problem solving on a new client’s project has reminded me of the benefits for adding a Pantone colour to offset print projects and effectively scoring a “hole in one”.


A little background on Colour Systems



Offset printing creates the illusion of “full colour” using four process inks -  CMYK (Cyan – Magenta – Yellow – Black). Varying amounts of these four primary inks generates the array of colours.


Pantone (PMS)

Pantone Matching System (PMS) is a proprietary colour space used in a variety of industries, primarily printing. By standardizing their colours, different manufacturers in different locations can all refer to the Pantone system to make sure colors are consistent. In offset printing, PMS inks offer a tonal range that CMYK inks do not - including specialty inks such as metallics and fluorescents.


In the case of our NEW client – they came to us with print samples showing their company logo and their corporate orange was not consistent from project to project or even from page to page within their catalogue. Their corporate/brand identity was something that they considered colour critical and up to the point of meeting us -  it hadn’t been resolved.


As a first step, we tested colour swatches in a variety of CMYK combinations and none were quite right. Then we recommended selecting a PMS colour for their logo as it would produce reliable and vibrant results. Our client opted to go this route PMS #1565 and they’re relieved and happy with the predictable results this produces. We scored an ace with our NEW client by solving their colour dilemma.


For comparison, here is a scan of the Pantone swatch shown next to the CMYK equivalent:




What’s your favourite colour from the Pantone Spring 2018 collection?


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What are some of our customers saying?


We strive to provide our clients with the best overall experience on their projects. From point of order to delivery, we want to make sure that we’re getting “two thumbs up” from you! Don’t just take our word for it, here is some of the feedback we’ve received this week:



I just wanted to reach out and thank you for all your help with the job.  We received the catalogues last week and they look great, it’s kept our shippers busy in sending off to our distributors! The quality of you and your team’s service throughout the process was exceptional. We are very happy!


Josh, Marketing & Logistics Manager – Hygienic Supplies Manufacturer



When the planners came in, people were so excited about them there was buzz through the office. It was a huge project, and—as always—on a short timeline. The print quality is beautiful, the colours are rich, and the result is a hearty, practical product that people are excited to use.


Despite our projects often being of an “ASAP,” “quick turnaround,” “strange request” nature, anything we throw at you is taken in stride. From the quoting process, all the way to your lunchtime hand-deliveries, I always feel like our work is handled with a special attention.


Kaytlyn, Graphic Designer – Magazine Publication



I can tell you our experience with your team has been quite positive, really appreciate your fantastic service.”


Adam, General Manager – Family Recreation Facility



Just received the Schedules and I thought I’d let you know that they look GREAT! Thank you so much for all your help and hard work with this project and for always doing a great job with our printed materials. :)


Soni, Senior Graphic Designer – Non-profit Community Organization



Hey guys – just wanted to say the booklets look fantastic, thanks so much!


Connor, Graphic Designer – Museum and Exhibit Space


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Printing 101: Spine Creep – A horrible spine disease or a layout tip?

Welcome to our Printing 101 series – these blog entries will be geared to discussing print terms, hacks, processes and design tips.


So “spine creep”, what is it? Some kind of horrible disease you wouldn’t want to get?


No, spine creep (or page creep) is where a saddle stitched project’s centre-most pages stick out further along the trim edge. So, if you have a 16-page saddle stitched document on an 80lb text stock, nothing to really worry about. But if you have a project with heavy stock or something more than 24-pages, your centre-most pages will stick out further than the cover and when the final trim is done, they will be short trimmed. You will lose some information within your layout on those centre- most pages unless you adjust your margins to account for this.


Here is a visual:

Frustrating phenomena that can sometimes be solved in your layout program (or sometimes by prepress). General rule of thumb is if you have a lot of pages and you are choosing saddle stitching it’s best to keep the creep in mind and keep page numbers or other content that may be near the trim clear of that edge. 



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Have a Holly Jolly Christmas!

It’s that time of year – egg nog, jellied salad, ugly sweaters…


We always look forward to working with you, but at Christmas we like to take some time to spend with family. So, it will be regular business until Fri Dec 22nd - then closed the week of Christmas – reopening Tues Jan 2nd. We’ll be back refreshed, 5lbs heavier and ready to take on the New Year.


From the entire Direction Team - Merry Christmas and Happy New Year!

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Change is good!

Hello! Welcome to the new – Grab a coffee and stay a while...


We have worked to incorporate more content about who we are, what we do and more importantly what we can do for you and your business! Our new site obviously lets you read all about our company and the services we offer, but we’ve now added additional resources and specials that will be updated regularly, so check back to see what the current deals are.


We’ve also added a blog where we will post what’s new at Direction, explain a print term or process to expand your print knowledge or just report in on something new and exciting within printing. Or a killer chili recipe, you never know what will pop up…


Thanks to all our current clients for choosing Direction and we look forward to meeting some new faces and showing you The Direction Difference!

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Karen Creed Thompson
March 29, 2018

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Shannon Forrest
January 10, 2018

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Tom Anderl
December 6, 2017

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